Imagine a company that not only sells products, but also creates culture. From a small shop to a global icon, this business has penetrated various countries with its strong business model and extraordinary customer loyalty. In the investment world, its shares are often discussed because of its stability amidst market turmoil.

Is this stock still worth holding in an investment portfolio in 2025? Is its performance in line with market expectations? This article will discuss in full the fundamentals, technical analysis, and future prospects of its shares.

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Brief Company Profile of Starbucks Corporation (SBUX)

This company is one of the leaders in the beverage retail industry that has grown globally. With thousands of outlets spread across various parts of the world, this business has become more than just a product provider, but also part of people’s lifestyles.

As a company operating in the consumer discretionary sector, this business offers a unique experience for its customers. Not only that, technological innovations in marketing and digitalization are further strengthening its dominance in the industry.

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Starbucks Corporation (SBUX) Stock Performance Today

Stock Price and Trends

• Current stock price: Based on the latest data, the stock price has experienced moderate movement with maintained volatility, as quoted from the wise.com website.
• 52-week range: This stock has reached highs and lows that indicate healthy fluctuations for long-term investors.
• Market capitalization: Shows that this company remains a major player in the beverage retail industry.
• Dividends: Stable dividend distribution is an attraction for investors looking for passive income.

Key Financial Statistics

– EPS (Earnings Per Share): Indicates the company’s level of profitability.
P/E Ratio (Price-to-Earnings): This ratio shows whether the stock is fairly valued by the market.
EBITDA & Profit Margin: Describes the company’s operational efficiency.

Fundamental Analysis

Financial Performance

In recent years, this company has recorded stable revenues, with continued expansion in various regions. Some of the factors contributing to its financial growth include:

• Increased sales in various global markets.
• Innovation in products and marketing strategies.
• Adaptation of digitalization in customer service and transactions.

Dividend Potential and Profitability

As a company with a loyal customer base, this stock remains attractive to investors looking for dividend growth. Consistent dividend distribution shows strong fundamentals and the company’s ability to generate healthy cash flow.

Competitiveness in the Global Market

Competition in this industry is very tight. However, this company’s advantages over its competitors lie in:

• Wide global reach.
• Innovation in products and technology.
• High customer loyalty.

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Technical Analysis of Stocks

Support and Resistance

This stock has shown a stable price pattern with support and resistance levels that can be used as a reference for investors.

Trading Volume

The liquidity of this stock is quite high, indicating that many investors are still interested in trading it.

Technical Indicators

Several indicators such as Moving Average (MA), RSI, and MACD show potential price trends that can be used as a reference for investors to determine the best time to buy or sell this stock.

Latest Updates and Management Strategy

In September 2024, Brian Niccol was appointed as the company’s new CEO. Previously, Niccol successfully led the transformation of other companies in the fast food industry. This appointment initially increased investor confidence, as reflected in the 24% increase in stock prices, as quoted from the stockanalysis.com website.

However, challenges such as declining sales in key markets and menu complexity remain the main focus. Niccol plans to simplify the menu, improve the customer experience, and strengthen the friendly coffee shop culture.

Stock Prospects and Predictions in 2025

Macroeconomic Factors That Influence

• Inflation and interest rates: Tight monetary policy can affect consumer purchasing power.
• Global economic growth: If the world economy grows steadily, demand for this company’s products will also increase.

Company Strategy for Growth

• Expansion into new markets to increase market share.
• Digitization of services to improve customer experience and operational efficiency.
• Product diversification to reach a wider customer segment.

Risks Investors Should Consider

There is no investment without risk. Some things to consider before buying this stock include:

• Fluctuations in stock prices due to dynamic market conditions.
• Government regulations that can affect the company’s operations.
• Increasingly tight industry competition with the emergence of new competitors.
• Global economic crisis that can suppress consumer purchasing power.

Conclusion

With solid fundamentals, continuous innovation, and an aggressive business strategy, this stock remains attractive to consider as part of a long-term investment portfolio. However, investors still need to pay attention to the risks before making an investment decision.

FAQ

1. Is this stock suitable for beginner investors?

Yes, because it has high liquidity and stability as one of the blue-chip stocks.

2.How do I find out the latest stock price?

You can check the latest stock price through the stock trading platform.

3.Does this stock distribute dividends?

Yes, this company has a fairly consistent dividend policy.

4.What are the factors that influence the movement of its stock price?

Some of the main factors include financial statements, global economic conditions, interest rates, and the company’s expansion strategy.

5.How do I buy this stock?

This stock can be purchased through a trading platform that provides access to international stock exchanges.

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Author: AL