Typically, internet ads are annoying because they pop up unexpectedly and disrupt your online activities. But with the Brave Browser, the concept is reversed: you can actually earn money simply by paying attention.

That’s the main idea behind the Basic Attention Token (BAT), a digital token that transforms attention into a new form of value in the internet world.

In this article, we’ll discuss how BAT works, its functions, and its potential, which is now available and you can purchase it directly on Indodax (BAT/IDR).

What is the Basic Attention Token (BAT)?

Basic Attention Token (BAT) is an Ethereum-based (ERC-20) utility token that is at the core of the Brave Browser ecosystem.

This token is designed to introduce a new concept in digital advertising, where user attention has real economic value.

BAT was created by Brendan Eich, the man behind JavaScript and co-founder of Mozilla and Firefox. His vision was to create an advertising system that is fair, transparent, and respects user privacy.

With BAT, users, advertisers, and content creators can interact and transact directly with each other without relying on large intermediaries like Google Ads.

This system allows users to be rewarded for their attention, advertisers to reach audiences more efficiently, and creators to receive more equitable support.

How the BAT Ecosystem Works

Brave Browser is designed to provide a safe browsing experience by automatically blocking ads and trackers, ensuring user data and privacy are protected.

If users want additional benefits, they can activate the Brave Rewards feature.

Through this feature, users can watch privacy-preserving ads and receive rewards in the form of BAT tokens as a token of appreciation for their attention. Advertisers, on the other hand, pay for ad space using BAT.

These funds are then fairly distributed, with the majority going to users who watch ads, while the remainder is distributed to content creators involved in the Brave ecosystem.

Strikingly, the entire ad targeting process takes place directly on the user’s device, not on a central server.

This means that no personal data is sent or stored by third parties, ensuring the system remains efficient while fully preserving user privacy.

Functions & Uses of BAT in 2025

By 2025, Basic Attention Token (BAT) will have an increasingly important role in the digital world.

One of its functions is to provide tipping or direct support to content creators on various platforms such as YouTube, X (Twitter), and Reddit.

This feature allows users to express their appreciation without the need for intermediaries, creating a more transparent relationship between creators and their audiences.

Furthermore, BAT can also be used to access premium content or as a form of direct support to your favorite sites, providing a more personalized browsing experience and supporting creators’ creative freedom.

Through the Brave Wallet, users can now conduct staking and Web3 transactions, utilizing BAT as part of activities in the decentralized finance world.

From a trading perspective, BAT is actively traded on various global and local exchanges, including Indodax.

Therefore, this token also has quite attractive investment value. The more people use Brave, the higher the potential demand for BAT tokens.

Tokenomics & Market Data

Basic Attention Token (BAT) has a fixed total supply of 1,500,000,000 tokens, making it a non-inflationary digital asset that is already fully circulated within the global community.

As of October 2025, the circulating supply of BAT tokens will reach approximately 1,490,000,000 BAT, or nearly the entire available supply.

According to the latest data from CoinMarketCap, quoted on Thursday, October 23, 2025, the current price of BAT is in the range of $0.175–$0.18 per token, with a market capitalization of approximately $260,000,000.

With this value, BAT is ranked #157 on CoinMarketCap, demonstrating its position as one of the utility tokens still actively used and traded on various global exchanges.

In the past 24 hours, BAT trading volume reached approximately $25,000,000, reflecting steady market interest in this token.

BAT’s all-time high occurred in November 2021, when it reached $1.92, while its lowest point was recorded in July 2017 at $0.066.

With a fixed supply, no inflation, and widespread distribution across the global community, BAT has strong tokenomic fundamentals.

These factors support its long-term stability, especially as the growing number of Brave Browser users increases demand for BAT tokens in the market.

Privacy Becomes a Value, Not a Product

Basic Attention Token (BAT) and Brave Browser introduce the concept of the “attention economy,” where user attention and privacy have their own value—not something sold to advertisers.

In this system, your personal data remains secure on your device, without being sent or stored on third-party servers.

Brave also pioneered the “ads with consent” model, a system where ads are only displayed if the user gives their consent.

You freely choose whether or not to watch an ad, and if you do, you’ll be rewarded with BAT tokens as a token of appreciation for your attention.

With this approach, BAT and Brave not only offer innovation in the world of digital advertising but also point the way for a more ethical and user-centric Web3 ecosystem.

This makes BAT a Web3 project that truly delivers tangible benefits, not just hype.

How to Buy BAT on Indodax

If you’re interested in owning Basic Attention Token (BAT), the purchase process on Indodax is easy and fast! Here are the steps:

Log in to your Indodax account.
Deposit your IDR balance first to make a purchase.
Once your balance is received, open the BAT to IDR market in the trading menu.
Select your desired order type: Limit if you want to set your own price, or Market if you want to buy directly at the market price.
After the transaction is successful, transfer your BAT to a personal Ethereum-based wallet like MetaMask for greater security.

As an additional tip, always verify the correct token contract address and network before transferring out to ensure your assets remain secure.

Advantages & Risks of BAT

Before you decide to buy Basic Attention Token (BAT), it’s important to understand its advantages and risks. Here are some of them:

Advantages
Privacy-based advertising model, fair for users and creators

BAT offers an advertising system that respects user privacy, where your attention is fairly rewarded without having to share personal data.

Has an active user ecosystem (+ 65,000,000 on Brave).

More than 65,000,000 active Brave Browser users provide a strong foundation for the adoption of this token, proving that the concept is not just a theory.

Real utility token, not a speculative token

BAT is not a speculative token, but is actually used as a transaction tool within the Brave ecosystem to reward user attention and support content creators.

Risks
Dependence on the success of Brave Browser

BAT’s success remains closely tied to user growth and Brave’s performance as a primary platform.

Competition with Other Web3 Ad Systems

Many other blockchain-based advertising projects could be strong competitors, so BAT must continue to innovate to stay relevant.

Price volatility remains high, like other crypto assets.

Like other crypto assets, BAT’s price can fluctuate sharply, so it’s important to understand the risks before investing.

Conclusion

So, that was an interesting discussion about Basic Attention Token, which can turn advertising into revenue. You can read more about it in the INDODAX Academy Crypto Academy.

In conclusion, Basic Attention Token (BAT) demonstrates how blockchain technology can provide real solutions in the world of digital advertising.

Through a system that values ??user attention, BAT proves that every interaction on the internet can be valuable and fairly rewarded.

With the support of the Brave ecosystem and its availability on Indodax, BAT is worth paying attention to because it has great potential and real benefits for both users and creators.

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FAQ

1.What is BAT Token?

An Ethereum-based token used in Brave Browser to reward users for watching ads.

Who is the founder of BAT?

Brendan Eich, creator of JavaScript and co-founder of Mozilla.

Can BAT be used outside of Brave?

Yes, BAT can be traded on various exchanges and used within the Web3 ecosystem.

Is BAT safe?

It is safe because it is based on the Ethereum blockchain and is decentralized.

How do I buy BAT on Indodax?

Simply log in to your Indodax account, deposit IDR, and then buy on the BAT/IDR market.

Author: Boy