Brand tokens are crypto tokens with a certain brand or brands distributed to loyal customers and organizations. The blockchain decentralized and secured this token using the same structure as common cryptos such as Bitcoin and Ethereum.
Brand tokens create opportunities for brands to engage with their user community innovatively and provide incentives for customers to participate in the brand’s ecosystem actively.
The benefits and functions of brand tokens vary greatly depending on the goals and strategies of the brand. Some brands can use their tokens to strengthen customer loyalty by providing rewards or incentives to customers who use and interact with their products or services. These tokens can also grant exclusive access to limited events or products only available to token holders.
For example, a brand might reward customers with their tokens for visiting their physical store regularly, sharing the latest campaigns on their personal social media pages, or whenever they make an online purchase. In turn, holders can spend their tokens to unlock certain engagements, such as exclusive rewards and product discounts.